Career Opportunities in Business w/ Robert Morais
In this episode, we sit down with Robert Morais to explore the world of Business Anthropology and how you can break into this unique field. We dive into what business anthropology is, its growing relevance in today’s business landscape, and practical tips on how to start a career in it.
We also delve into the growing role of Artificial Intelligence in business and how it can serve as a powerful tool for generating fresh ideas, perspectives, and even questions you may not have considered before.
Additionally, Robert shares insights on the importance of connecting with individuals currently working in the field you're interested in. While learning from someone with decades of experience is invaluable, talking to peers and those actively engaged in the field today can offer even more practical and up-to-date knowledge.
Tune in to hear about the intersection of anthropology, business, and AI, and gain a deeper understanding of how these elements can shape your career and approach to innovation.
CONNECT WITH ROBERT
LinkedIn: Robert J. Morais
RECOMMENDED RESOURCES
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
The Language of Branding: Theory, Strategies, and Tactics
Ethics in the Anthropology of Business: Explorations in Theory, Practice, and Pedagogy
Refocusing Focus Groups: A Practical Guide
Inspiring Brand Positings with Mixed Qualitative Methods
Toward a Pedagogy for Consumer Anthropology: Method, Theory, Marketing
Business Anthropology: The Basics by Timothy de Waal Malefyt
Business Anthropology by Ann T. Jordan
Handbook of Anthropology in Business by Rita Denny & Patricia Sunderland
Doing Anthropology in Consumer Research by Rita Denny & Patricia Sunderland
Grant McCraken / Culture by Commotion
EmTech Anthropology Edited by Matt Artz & Lora Koycheva
Journal of Business Anthropology
Society for Applied Anthropology